Fifteen Years of Wear Siluet. What’s Next?
Without ever consciously planning it, my professional life has unfolded in something
of a five- and ten-year rhythm. Every now and then, I feel the need to pause, reflect
on how far I’ve come, and make some adjustments primarily to ensure that what
I do continues to bring me joy and fulfillment.
The first five years of Wear Siluet were incredibly dynamic. We were building the brand, scaling up production, and finding our niche. The next five years saw us expand into yoga and pole dance studios around the world – Wear Siluet was traveling and growing.
Then came COVID. Fitness studios shut their doors, many never to reopen and sales shifted almost entirely online. Everything suddenly slowed down.
Yet, that slowdown gave me the time and desire to return to the tailoring work I had done long before Wear Siluet. Alongside the sportswear, I gradually introduced an athleisure line featuring unconventional sweatshirts, sweatpants, faux fur coats
and accessories. I also revisited an old passion of mine: collage art.
Today, clothing design and collage art are both my work and my passion, in truth,
I hardly distinguish between the two anymore. In both I explore proportions, colors and materials, I piece things together and experiment to see what works. I pour a part
of myself into both the clothing and the collages. They are my world.
And now, a new five-year cycle begins.
The traditional e-commerce model – built on high volume, promotions, and discounts, suits me less and less. We don’t carry large inventories; we produce many items only upon specific order, and very often, we sew or alter garments for a particular client.
I have never liked the business practice of artificially inflating prices just to offer endless markdowns later. And yes, even I have occasionally succumbed to the discount frenzy and offered certain pieces at a reduced price.
But we were making them fresh at the time!
It makes absolutely no sense.
I don’t want to sell my pieces below their value. On the contrary, I want to add something extra: tailoring the fit, advising on which style flatters a specific figure, making a modification, coming up with a new idea, or adding an accessory.
I want to leverage the fact that I truly know my own patterns, materials, and products.
I don’t want to pursue quantity. I want to cherish the clients who return to Wear Siluet and gradually create an even more personal space around the brand.
A better price as a client bonus? Yes.
A discount just for the sake of a discount? No.
And our website is evolving to reflect this.
A standard online shop is no longer enough for me. I want to create a World of Siluet
a place where clothing, movement, art, and everything else that naturally emerges around them come together.
You can come to shop for clothes, view the artwork, or buy a piece. Over time, you’ll be able to peek into the sewing workshop and the studio, read my notes, reflections, and experiences, or interact with me directly.
@wearsiluet and @silinspiration are two parts of the same world. One moment you might walk through the door into the shop; the next, into the studio. We are gradually fine-tuning this space, and more content is on the way. The website is taking on a fresher, cleaner look, new items are being added to the shop, and I will gradually be opening up new possibilities.
But I don’t feel the need to wait until everything is absolutely perfect.
Since “there is no time to lost the time”, I invite you to the World of Siluet right now.
because “the best time is right now”.
Fifteen Years of Wear Siluet. What’s Next? Without ever consciously planning it, my professional life has unfolded in something of a five- and ten-year rhythm. Every now and then, I feel the need to pause, reflect on how far I’ve come, and
Last year we gave ourselves a name change for our birthday. Why? So that the name better describes what we do. It took a long time to decide, prepare everything technically, and then I took the scissors and cut it – that was
